Step into the world of The Unthinkable

Founded in 2014 in the Nordic wilderness, The Unthinkable is a state-of-the-art experiential design studio. We work with cultural institutions, non-profit organizations and forward-thinking businesses all around the globe.

We were born from the belief that greatness stems from relentless attention to detail.
In our work, we focus on the goal rather than the processes that get us there. But in life, it’s all about the journey, not the destination. Our approach to design is centered around the beauty, functionality and experience of the journey—all while helping you get to your destination.

We believe that form and function are tantamount. That we should all question the rules of reinvention. And that great things can happen when we embrace the unknown. When we transform the unthinkable into reality.
The Unthinkable is a strategic, creative, artistic, experiential design studio impacting every corner of the globe.
We work with state-of-the-art cultural institutions and businesses.